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KFC launches Lickable Wrapping Paper just in time for the holidays that tastes just like its festive burger
20 Nov 2024
2m
This holiday season, KFC is giving gift-giving a savoury twist.
Introducing an innovation that promises to make your gifts both seen and tasted: Lickable Wrapping Paper!
KFC has made the holidays even tastier with its new Lickable Wrapping Paper. Credit: KFC
Inspired by the relaunch of their iconic Stuffing Stacker Burger, this gastronomic genius is not just wrapping paper — it’s a culinary experience.
Starting November 20th, the fast-food giant introduced this mouth-watering marvel as part of a festive campaign that merges culinary art with literal art, crafted in collaboration with the vibrant London-based artist SOLDIER.
Known for his eclectic and dynamic artwork, SOLDIER has infused the paper with a camouflage design that integrates festive elements and the delectable flavors of the Stuffing Stacker Burger — think succulent KFC Original Recipe Chicken, tangy cranberry sauce, and a dash of sage from the iconic stuffing.
This limited-edition Lickable Wrapping Paper - which SOLDIER describes as a blend of Christmas tradition and his signature style - can turn the act of unwrapping gifts into a feast for the senses.
The Stuffing Stacker Burger and Stuffing Tower Burger are here! Credit: KFC
Available exclusively through the KFC Shop, this innovative wrapping paper is also totally FREE until stocks run out! free of charge.
Speaking of his incredible creation (and we cannot express to you how many times we've wanted to see more inanimate objects we can lick), SOLDIER says: "In this design, I focus on using demotic imagery to communicate and evoke my past Christmas memories.
"Building on the silhouette technique I made for my Festival Dance project at Glastonbury earlier on this year, I distil various figures as a homage to KFC and the Christmas season down to their essential forms, transforming them into symbolic shadows that evoke the essence of festivity and celebration. My signature camouflage technique adds to the piece further and is homage to some of my first works."
Imagine tasting these on Christmas morning! Credit: KFC
Phoebe Syms, Brand Manager at KFC UK&I, encapsulates the spirit behind this festive offering: “Despite the festive battle of the birds, at KFC we believe in chicken.
"We’re so obsessed that we’ve literally put chicken to paper and teamed up with rising artist SOLDIER to ensure Christmas is all wrapped up, the KFC way! Introducing our first ever lickable wrapping paper… inspired by our epic limited-edition Stuffing Stacker Burger. Yes, it’s paper lickin’ good."
The Stuffing Stacker Burger itself is a culinary comeback worth noting, loaded with crispy chicken fillets, sage and onion stuffing, spicy cranberry sauce, melted cheese, and more, encapsulated in a soft brioche bun.
Available at KFC locations nationwide, this burger and other holiday specials like the Stuffing Tower Burger and Gravy Double Bucket are sure to delight fans until January 5th.
The Gravy Triple Bucket is a festive feast! Credit: KFC
So, if you're looking to spice up your holiday gifts with a taste of KFC's festive flavours, snag yourself some Lickable Wrapping Paper. It may just be the most fun and flavourful way to gift a gift this holiday season!